As part of its 35-year anniversary in Pakistan, Toyota has dramatically cut the ex-factory prices of its flagship SUV, the Toyota Fortuner — a move seldom seen in the Pakistani auto market.
- The Fortuner G variant now carries a revised price of PKR 12,435,000, down from PKR 14,939,000.
- The Fortuner V is now priced at PKR 14,935,000, reduced from PKR 17,509,000.
- The cuts amount to roughly PKR 2.5 million per unit — one of the largest price adjustments for a premium SUV in recent years.
The offer is described as limited-time and stock dependent, meaning it applies only while selected units last.
Toyota frames this move as part of its anniversary campaign — “Built to be Unbeatable” — aimed at making its flagship SUV more accessible amid high inflation and economic pressure on consumers.
What this means for buyers & market
- The reduced price brings Fortuner closer to reach for buyers who may have hesitated due to previously high MSRP — possibly expanding the customer base.
- For those already considering premium SUVs, this reduction improves the value-for-money equation, especially given Fortuner’s reputation for robustness and off-road capability.
- Because the offer is limited and stock-based, interested buyers should act quickly if they want to secure the discounted price.