Pakistan’s rapidly expanding e‑commerce sector could generate thousands of jobs in the next five years — but only if the government acts now. Experts are calling for a clear E‑commerce workforce roadmap to tackle the acute skills shortage, fragmented training, and lack of unified strategy.
Although E‑Commerce Policy 2.0 is coming soon, insiders warn it won’t reach its $20 billion target by 2030 unless workforce development becomes a top priority. They say E‑commerce demands different expertise than traditional IT: people who combine data literacy, customer insight, marketing, operations, and collaboration.
Dr. Noman Said, CEO of SI Global Solutions, urges the government to launch specialized training programs tailored for E‑commerce’s unique needs. At the same time, Shoaib Bhatti — President of the Pakistan E-commerce Association’s Karachi Chapter — highlights a major gap: too few quality training institutes produce talent for the online-commerce world.
There are over 700,000 SMEs in Pakistan already selling via social media and digital platforms, according to recent estimates. These businesses account for a large portion of domestic E‑commerce but need skilled workers to scale. Digital marketing experts point out that skills like payment processing, logistics, and customer support are growing in demand.
To unlock E‑commerce’s full potential, stakeholders insist on a national plan that links education, training, and industry. With a strong E‑commerce workforce roadmap, Pakistan can finally turn its digital promise into real employment and sustainable growth.
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