TikTok has introduced a self-serve advertising platform in Pakistan aimed at helping small and mid-size businesses (SMBs) grow their brands by creating and managing digital ad campaigns more easily. The TikTok For Business Ads Manager offers flexible, user-friendly tools to support local entrepreneurs, homegrown brands, and start-ups in reaching broader audiences on the video-sharing platform.
According to an official statement, this launch is part of TikTok’s broader strategy to empower local businesses by giving them cost-effective means to connect with the platform’s highly engaged community. The platform also highlighted research showing that a high proportion of users discover new products and brands through TikTok advertising.
The new ads manager builds on initiatives such as TikTok’s #GrowWithTikTok Masterclass, which has already provided Pakistani SMBs with practical marketing training and creative tools. TikTok emphasised that its self-service solution does not require specialist experience, allowing businesses of all sizes to create campaigns, manage budgets, and optimise performance independently.