KARACHI, May 24, 2025 — Pet King Global has officially launched Groove, a premium pet food brand for cats and dogs, with the inauguration of Pakistan’s first international-standard pet food factory in Korangi, Karachi. The ceremony was attended by Sindh Minister Saeed Ghani and other notable dignitaries.
The inauguration was performed by the mother of Mr. Faheem Qureshi, CEO of Pet King Global, symbolising the personal and professional dedication behind this milestone project.
Groove’s scientifically developed formulas were created in New Zealand, with the expertise of international food engineers who collaborated closely with Pet King Global to ensure the highest standards of pet nutrition. The brand offers balanced, nutrient-rich meals tailored for both cats and dogs, promoting optimal health and well-being.
Equipped with cutting-edge automation, strict hygiene protocols, and sustainable practices, the Groove facility is the first of its kind in the region, meeting and exceeding global pet food manufacturing standards.
“This isn’t just a factory; it’s the beginning of a global journey,” said Mr. Faheem Qureshi. “Groove stands for quality, innovation, and love for pets — with a formula backed by global experts and manufactured in Pakistan.”
With plans to serve both local and international markets, Pet King Global aims to position Pakistan as a key player in the global pet care industry. Groove is now set to redefine pet nutrition across the region and beyond.
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