KARACHI, October 1, 2026 — Pakistan Customs has destroyed counterfeit and pirated goods worth approximately Rs315 million in Karachi as part of an enforcement campaign against intellectual property violations and the circulation of fake products.
Counterfeit Goods Destroyed in Gadap
The destruction was carried out in Gadap, Malir, under the supervision of the Directorate General of Intellectual Property Rights Enforcement (IPRE) South. Customs officials, rights holders and representatives of international brands attended the exercise.
The confiscated products included counterfeit handbags, wallets, watches, footwear, clothing and other accessories carrying the names of well-known international brands.
Fake Cosmetics and Industrial Products Among Items
The destroyed goods also included counterfeit cosmetics and personal-care products associated with brands such as Huda Beauty, Mocallure, Johnson & Johnson and Neutrogena.
Customs also disposed of counterfeit industrial products, including CPVC cement and carbide paper. Officials said such products can create potential safety concerns for consumers and businesses.
Pirated textbooks infringing the copyrights of Oxford University Press were also included in the destruction exercise.
Goods Crushed and Burned
According to Pakistan Customs, the seized items were destroyed in accordance with prescribed procedures. The products were crushed and burned to prevent them from returning to the market.
IPRE South Director Maniza Majeed said counterfeit and pirated products affect consumers, legitimate businesses, intellectual property owners and the wider economy. She also highlighted potential risks associated with fake cosmetics and industrial products.
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Customs Strengthens Cooperation With Rights Holders
The destruction follows continued efforts by Pakistan Customs to improve enforcement against intellectual property violations. During a September 28 meeting with the Overseas Investors Chamber of Commerce and Industry (OICCI), stakeholders discussed counterfeit imports, misdeclaration and undervaluation.
Participants also discussed stronger information sharing, training to identify counterfeit products and improved coordination between Customs authorities and intellectual property rights holders.
Pakistan Customs reported earlier this year that its IPRE directorate registered 201 IPR forfeiture and seizure cases during FY2025-26, involving goods estimated at Rs7.7 billion.
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